Req #: 234511

Department: CONTINUUM COLLEGE

Posting Date: 05/20/2024

Closing Info: Open Until Filled

Salary: $6,500 - $7,167 per month

Limited Recruitment: Open to Department employees only

Shift: First Shift

Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. (https://hr.uw.edu/wp-content/uploads/sites/3/2018/02/benefits-professional-staff-librarians-academic-staff-20230119_a11y.pdf) This position is eligible for a hybrid schedule

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

The Partnership Marketing Manager supports marketing initiatives provided by Continuum College for fee-based degrees and other academic partner programs. The Partnership Marketing Manager develops a relationship with academic partners to understand their goals and recommend marketing solutions. The Partnership Marketing Manager centers excellent service and partner satisfaction in their work by researching strategies, developing individualized marketing plans, engaging in regular communication with partners, and acting as a bridge between partners and the Continuum Marketing team to ensure the timely completion of Continuum Marketing tasks. This role also supports the fee-based portfolio of programs by developing and implementing a communication plan that highlights current topics related to fee-based programming and marketing/recruitment in higher education. Qualified candidates will be conversant with a wide range of marketing and account/client management activities and demonstrate an ability to manage multiple competing priorities while maintaining a commitment to excellent service and communication.

Marketing Plan Strategy, Development, and Execution

• Develop customized marketing plans that align with the goals of each academic program (e.g., recruitment and admission goals, name awareness, etc.)

• Manage execution of all marketing plan activities in collaboration with Continuum Marketing across multiple channels (e.g., ad buys, email marketing, organic search) to ensure on-time and on-budget delivery of services

• Assist in the development of creative briefs to guide creative direction for print, digital, video, and radio campaigns

• Collaborate with Continuum Marketing on annual website updates and maintenance

• Research and recommend new marketing channels or audiences for programs

• Monitor budgets and marketing plan performance, recommending adjustments as needed

• Compile and analyze performance metrics for advertising campaigns, social media, email, and other marketing activities

• Craft engagement strategies and timelines for partner-managed social media accounts

• Stay up to date on marketing best practices for higher education and for reaching adult learners Relationship Management

• In partnership with the Partner Success Leads, deeply understand each program’s objectives and long-term goals in order to provide expert marketing strategy recommendations

• Organize and lead marketing campaign performance meetings at least annually with program leadership to review performance and consult on goals for the upcoming year

• Provide timely and ongoing communication related to the status of marketing initiatives and plans with key stakeholders and colleagues across the organization

• Secure partner approval of marketing plans, including budget, strategy, and execution

• Create and maintain strong relationships with the Continuum Marketing team and the Partner Success Leads Fee-Based Portfolio Communication Management

• Establish a structured communication plan for the fee-based portfolio of programs that encourages engagement with Continuum College

• Develop and oversee communication strategies for initiatives impacting the fee-based portfolio of programs

• Identify and create opportunities for consistency, reliability, and customer service orientation in Continuum communications to partners

• Communicate the value of the Continuum College portfolio of services and how they enhance the student experience from pre-enrollment through post-graduation Minimum Requirements Bachelor's degree in communication, English, business, social sciences or a related field and 4 years of work experience in marketing or marketing communications role Additional Requirements

• Demonstrated commitment to customer service and experience developing positive relationships with a wide variety of stakeholders

• Experience planning and executing marketing campaigns across multiple platforms, particularly digital marketing, with multiple overlapping components

• Ability to identify and synthesize marketing analytics and share insights about campaign performance to a variety of non-technical audiences

• Experience developing and implementing communication strategies

• Strong organizational, editing, writing, and project management skills

• Excellent verbal and written communication skills

• Demonstrated ability to manage multiple competing priorities

• Experience in managing marketing budgetsAt the University of Washington, diversity, equity, inclusion and belonging are central to our efforts to maintain a welcoming campus climate where all can find community. Affinity groups, among other resources, are available as an opportunity for UW Staff and Faculty to build connections across our campuses. To learn more about DEI-related resources, trainings, and policies, please visit our website, https://hr.uw.edu/diversity.Application Process:The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.